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HABA can't crack Top 10 in Interbrand study.
October 1, 2013
By: TOM BRANNA
Editor
Fast-moving consumer goods don't have much staying power when it comes to brand equity, according to a new study by Interbrands. The results are in on the 2013 Best Global Brands ranking and Gillette was highest ranked brand in the household and personal products industry at No. 16. Other companies that cracked the Top 100 include: L'Oréal (39), Colgate-Palmolive (50), J&J (81) and Avon (87). When determining the top 100 most valuable global brands, Interbrand examines three ke...
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